Online Customer Care Helps Bridal Registries Create Personalized Lists

Newly engaged? The wedding may be one year away but it doesn’t mean you should put off creating a wedding registry.  Traditionally, a bridal registry is a service provided by brick-and-mortar retailers. The merchant works with the engaged duo to create a list of gifts they would like to receive on their big day. In 1993, Target became the first retailer to offer this service electronically. Today, self-service registries have become a popular business around the globe but some customers have apprehension of creating a wedding list online. Vendors can use online customer service to help couples create a more personalized registry.

Unlike, traditional retail establishments which forces customers to track an employee to assist them, Online customer service provides a customer service representative (CSR) to enrich their shopping experience from the get-go. This CRM application allows visitors to live chat with a CSR about the set-up process. While, online registries are really no different than the ones set up in stores, they offer customers more variety and offer feature merchandise which is not available in a physical setting. CSRs push links to the desired product and prevent customers from walking through countless aisles. They can help the engaged couple register room by room (i.e. Kitchenware, Bathroom products) or organize the selection according to the product type.

Instead of spending valuable time in front of an unresponsive touch screen in a department store, Online customer care helps customers create the bridal registry from the comfort of their homes. While, online stores are open around the clock, customers may need assistance at the most unusual times! Online customer care employs globally situated operators to live chat when it is convenient for visitors. Given the fact, most customers prefer receiving help in their national language, CSRs are multilingual. They provide support in a variety of languages including English, Spanish, Italian and German. They help create the wedding list, personalize the list according to guests’ price range, keep certain gift requests private from prying eyes, and send web link to their family members and friends.