Why do you shop online? If you are like thousands of buyers around the nation who prefer to purchase in your silk pajamas, then you aren’t alone. The internet provides buyers many benefits including convenience of shopping around the clock, comparing prices, and coming across more variety. Buyers also appreciate purchasing discreetly! They don’t have to deal with the embarrassment of hiding merchandise from near-by shoppers! Although, the internet allows for more privacy, IBM purports consumers are more than willing to share their personal information in exchange for a better shopping experience. E-commerce businesses can take advantage of this opportunity to enhance sales by supplementing online support chat on their website.
According to “Will Shoppers Share More Information for a Better Shopping Experience?” IBM surveyed 28,000 consumers and discovered they are receptive to the idea of sharing a variety of information with retailers. The info-graphic reveals 73% of customers are willing to share demographic information and 61% are willing to give out their real-name. While sharing such information could mean facing invasive profiling and over-aggressive marketing, shoppers are more than willing to comply. An IBM spokesperson expresses, “Overwhelmingly, consumers are looking for a more personalized shopping experience and are willing to share select details about themselves with their favorite retailers, in order to educate brands on exactly how, when, and where to approach them.”
This info-graphic is a sufficient reason for e-retailers to integrate online support chat. This online CRM application connects visitors to a customer service representative (CSR) through live-chat. Upon entering the website, the CSR welcomes the guest and proactively engages them for a meaningful discussion. A one-on-one conversation enables online customer support operators to provide customers with a personalized shopping experience. Although, agents use the referral URL, keyword searches and webpage duration to strike a conversation, a truly in-depth conversation is possible when the customer willingly talks about what they want to purchase. Online customer support uses the context of their interactions to proffer compelling reasons to shop right now, personalized offerings and sales, and communication tailored to their unique interests.
According to “Will Shoppers Share More Information for a Better Shopping Experience?” IBM surveyed 28,000 consumers and discovered they are receptive to the idea of sharing a variety of information with retailers. The info-graphic reveals 73% of customers are willing to share demographic information and 61% are willing to give out their real-name. While sharing such information could mean facing invasive profiling and over-aggressive marketing, shoppers are more than willing to comply. An IBM spokesperson expresses, “Overwhelmingly, consumers are looking for a more personalized shopping experience and are willing to share select details about themselves with their favorite retailers, in order to educate brands on exactly how, when, and where to approach them.”
This info-graphic is a sufficient reason for e-retailers to integrate online support chat. This online CRM application connects visitors to a customer service representative (CSR) through live-chat. Upon entering the website, the CSR welcomes the guest and proactively engages them for a meaningful discussion. A one-on-one conversation enables online customer support operators to provide customers with a personalized shopping experience. Although, agents use the referral URL, keyword searches and webpage duration to strike a conversation, a truly in-depth conversation is possible when the customer willingly talks about what they want to purchase. Online customer support uses the context of their interactions to proffer compelling reasons to shop right now, personalized offerings and sales, and communication tailored to their unique interests.
The Website Support Chat helps operators complete more troubleshooting cases than offline support services could provide and gains more number of satisfied customers. I utilize the kind that enables me to talk continuously with clients utilizing the intensity of the composed word.
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