Wednesday, 29 January 2014

What is a pre chat survey and why is it important?

A pre chat survey is kind of a form given to customers, before engaging them in conversation. Many e-commerce websites that provide online support services in UAE and rest of the world, ask their customers to fill up this survey form before proceeding further. Many e-commerce gurus consider that pre chat survey is an important step in any live chat conversation. Here are some reasons why pre chat surveys are important:

To gather information about customers
Although live chat software has advanced features that can tell you a lot about customers including their personal information, essential for your business. How much information you get depends upon the kind of questions you ask. It also depends upon the kind of business you run. Whether you want detailed information or just an email address, a pre chat survey can help you gaining information about your customers.

To filter out your visitors

A pre chat survey would also enable you to filter out the right customers. It would help you distinguish between serious customers and pranksters and bullies. Only those customers who are interested in buying your products will make an effort to fill a survey, while those who just want to waste your time will not find it worth the effort.

To assist customers on a personal level

Gaining personal information about the customers will help you assist them on personal level. By asking customers about their attributes, interests and preferences you can guide them about the products that ideally suit them and their lifestyle. For example, many travel websites ask their customers about their interests and lifestyle and suggest them places for vacations which suit their interest.

To analyze your customers

Although live chat support software has a real time monitoring feature, but a pre chat survey gives you a detailed analysis of the kind of customers who buy from you. Getting a hold on the type of customers, you want to serve will be a great help. It will assist you in devising the best possible marketing strategies for your website.

To help you remember customers and stay in touch with them


A pre chat survey will also help you remember your customers and stay connected with them. You can send information about the new deals on your web store to your customer via email. And when they return to your website for shopping again you can take a step towards creating a long lasting cordial relation with them.

A pre chat survey is an important step in any live chat conversation and must be applied by anyone who offers live chat services.

4 comments:

  1. Thanks for sharing this informative blog! I use the kind like Joleadosystem Live Chat Software Tool that allows me to speak in real time with customers using the power of the written word.

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  2. The Live Support Chat Software needed should have automated and humanised responses, widget feature for easy access and superior back office support.

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  3. If you are in the market for a Free Chat system, you will want to check-out this 5 minute video. What if you could tie your Customer Relationship Management software to the live chat experience without ever leaving live chat?

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  4. Find out the Best Live Chat Software for Website which can have the best client benefit as per the nature of software that they give to their clients.

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