Graduating from college is a step towards adulthood. Most
college graduates work at finding 9-5 jobs and attending happy hours. Few
amongst them have bigger plans up their sleeves. College entrepreneurs want to take the road
less traveled. They will work rain or shine to see their childhood dream become
a reality. Fresh-graduates will work years on end to build capital or/and will
ask for seed funding from investors. Once their prototype is approved, they
will speak to retailers around their locale to supply their merchandize. They
can use live chat support on their e-commerce
websites to create brand awareness and sell their products.
Build Interest with Engaging Content
Buying a dot com domain and linking it to your hosting server
is no guarantee website visitors will convert into paying customers.
Entrepreneurs will have to employ various content marketing strategies to build
interest in their products. They can use informative videos, research papers,
and engaging blog posts to justify the high-price. They should give away
merchandize to well-known persons in their niche category in exchange of
testimonials on their website. The guys behind Yeti coolers wanted to sell their
$400 luxury cooler to sport enthusiasts. As they didn’t have the resources to
sponsor game hunters and seasoned fisherman, they gave away their coolers and
asked for testimonials in return. Last but not least, web-based startups should
use an online CRM application to cater to customer inquiries and complaints.
One which comes to mind is live chat
support!
Don’t Forget Customer Support Service
Prospective and acquired customers want you to be on top of
delivering customer support when they want it. You can proudly claim your
products are grizzly-proof all you want but situations will arise which will
need to be sorted out.
By using live support software, you can leave it to globally-situated operators to take care of
those matters. Customer service representatives (CSRs) are online 24/7 and are
multilingual. They can live chat with website visitors in various languages
including English, Arabic and German.
Live support software has a web analytic feature that assesses site usage and webpage duration. Once analysis shows their help is needed, operators do not hesitate to come to the rescue. They send a proactive chat invitation to learn about the problem and propose meaningful solutions.