For a
business, standing out amongst the competition takes more than just reducing
prices or introducing a new marketing concept. For instance, Allow exemplary
customer service to provide you with that edge and help you go ahead of the
rivals.
The Harvard
Business Review recently conducted a survey of customers to understand their
priorities when it comes to customer service. And the results were quite
surprising. All the customers did not want to make an effort during their
purchases. The more effort they had to put into making their purchases, the
more dissatisfied the customers became. When we promise our customers good
quality through our live chat support
service it doesn’t really have much of an impact; they are more concerned with
the fact of receiving their purchase on the said date. Hence, you need to reduce
the effort your customers have to make during the sale to improve the quality
of your customer service.
Let’s review
different live chat customer service strategies that you need to implement to
ward off competition in your business circle.
Live Chat providers should have
perfect knowledge about the product
The chat
reps that are providing assistance to the customers should be given complete
knowledge about the products being sold. Why? So that customers should be able
to have their questions answered promptly. Not making your customers wait for
long ends while you search on information related to the product under query
goes a long way.
Train Chat Providers to Provide
Empathy
Live chat
greeters should be trained in emotional exchanges. In other words, the service
provider should be able to share a customer’s enthusiasm or reduce his
frustration if he is distressed. When customers are made to feel that someone is
sharing their joy or frustration, they automatically feel cared and it
eventually leads to rising customer satisfaction.
Resolve Customer Complains ASAP
The Harvard
surveyors concluded that when customers had to repeat their problems to live chat
providers they would become highly frustrated. Tend to the complaints as soon
as they surface and the only way to ensure that is, when the chat provider is
capable of solving the problem and takes full responsibility for the complaint
until the matter is resolved.
Provide Infrastructure that Supports
Good Quality Customer Service
Provide your
online shoppers with the option of ticket tracking, a service that allows them
to track their packages online. Also, self-help options on your website can prove
to be beneficial for your customers and eventually for the business. The FAQs
section could save the online buyer’s time since he might get the answer to his
question in that section and will leave the live chat service provider to be free to tend to any other customer
who might require assistance.
If You Made a Promise, Keep it
If you tell
a customer their package will arrive on a said date, make sure it arrives on
time. This develops a customer’s trust in the business and allows them to
return for further business.
In conclusion, as long as the customer is satisfied,
the business will continue to strive. And providing the customer with good
quality customer service through live
chat support will leave the customer satisfied and content.