Creating a common web experience would seldom let you know
the presence of a visitor on your page. Suppose you are running an online
business of home appliances and you have created a website just having
information regarding your products. Would that be enough to attract a customer and entice him to make a
purchase with you? Only those lucky customers will complete the purchase process
who would not find any problem, queries or other hindrances during the whole
procedure. But it rarely happens. Without any proper customization your website would be a lull piece of
information, where a visitor hardly pays attention because in today’s digitized
world, people being more social media savvy want to have a real person to chat
with to make any sort of purchasing. Talking to a real person to make a purchase
enhances customers’ trust and satisfaction in your products and services.
However, implementing online support service on your website you can convert a general web experience into a
customized one which ultimately would bring umpteenth advantages for your
online business.
Using chat software, in
your website you can make your e-commerce website much more fast and interactive
where potential buyers will be prompted to make a purchase with you after
having a great customer service experience. With the help of this web based
chat application, you can monitor visitors and their activities on your web
page. Delivering a personalized experience you can make your sales conversion
more effective.
Using online support
service, you cannot only increase your sales but can also deliver high ROI
and retain your old customers. This chat
application enables you to create customized auto invitations through a chat
box window. To create a more customized chat experience, the live operators
gather important information about every visitor through a pre-chat survey
which includes name of the browsers, key points of their issues and email address
etc. Once the information is collected a
specific visitor is assigned to specific operator. This way, having prior
information, the operators provide more personalized assistance to their
visitors. Having such a personalized chat experience your potential customers
will feel comfortable and would develop a friendly relationship with you and
your brand or company.
Using visitor monitoring functionality of chat software, the customer service
representatives keep a track of their visitors’ activities like which page they
are browsing, from which locations they have come and for how long they have
stayed on a specific page.
Collection of all this information helps online chat reps to
design more relevant questionnaire to carry out effective ext conversation with
a specific visitor. Thus, carrying out more personalized and real time
conversation, a general web experience is turned into specific one.
Thus using online support service, you can enhance your web experience by creating personalization as well as customization.
